Stories of inspiration

43 Years of Transforming Lives: Advancing Health for All

For 43 years, Pilipinas Shell Foundation, Inc. (PSFI) has been committed to transforming lives. “Vida,” meaning Life in Chavacano, captures our promise to protect, nurture, and uplift communities through holistic and inclusive programs that reach across the country.

From health and education to the environment and livelihoods, PSFI has helped communities grow stronger by safeguarding lives, opening doors to opportunities, and creating pathways toward lasting progress. As we mark this milestone, we honor not only the stories of change but also the collective journey we share with the people we serve.

Our HIV Response: A Lifeline of Hope

This commitment to life and health took root in 2009 with the Philippine Business Sector Response to HIV/AIDS (PBSR), a pioneering initiative that mobilized the private sector to confront the epidemic with compassion and urgency. From its earliest days, PBSR embraced a holistic approach—delivering treatment and preventive commodities while also providing essential services that empower individuals and communities to live healthy, dignified lives.

Because of PBSR’s strong performance, PSFI was entrusted in 2021 by the Global Fund to Fight AIDS, Tuberculosis and Malaria to serve as the Principal Recipient of the national HIV/AIDS response. This gave rise to PROTECTS, and after its successful run, PSFI was again awarded PROTECTS UPSCALE—a renewed three-year mandate that expands and strengthens the program’s impact nationwide. Set to continue until 2026, this initiative underscores PSFI’s effectiveness and unwavering commitment.

PSFI’s HIV response is more than a program. It is a lifeline that reaches across regions, communities, and workplaces through inclusive, timely, and holistic interventions.

  • Zamboanga – Advancing human rights through legal literacy initiatives and case management under the CARE Program.

  • Palawan – Supporting outreach and establishing the first community center offering HIV services outside a hospital setting.

  • Batangas – Strengthening local responses through ugnayans, active participation in the Local AIDS Council, policy development, budget allocations, and partnerships with groups like Wagayway to reach key populations.

Beyond core services, PSFI fosters inclusive workplace policies, expands knowledge through HIV 101, and creates new pathways to care in cities, schools, and companies. From service delivery and human rights to community leadership, our work goes beyond health—it safeguards life.

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Empowering First Responders: PSFI’s RESCUE Program Trains 73 Batangas Volunteers in Life-Saving Skills

To strengthen community resilience in times of crisis, Pilipinas Shell Foundation, Inc. trained 73 volunteers from TALIM communities in Batangas through its Response to Community Under Emergency (RESCUE) Program. The Basic Life Support and First Aid Training equipped participants with practical life-saving skills such as bandaging, splinting, and rescue transfer methods. Since 2001, the RESCUE Program has empowered over 9,600 individuals in Batangas to serve as local first responders, reinforcing PSFI’s mission of sama-samang pagtulong, sabay-sabay na pagsulong toward safer, more prepared communities.

Bacolod Social Development Program Marks Milestone in Skills, Enterprise, and Community Empowerment

The Bacolod City Social Development Program, in partnership with Shell Pilipinas Corporation (SPC) and Pilipinas Shell Foundation, Inc. (PSFI), celebrated its 2025 Culmination Day, honoring the achievements of SKIL scholars, Shell LiveWIRE entrepreneurs, and local partners who continue to drive community empowerment. The event highlighted shared milestones in skills development, enterprise growth, and fire safety training—reinforcing Shell and PSFI’s commitment to building stronger, more resilient communities across Bacolod.

Full Circle of Empowerment: From Shell Employee to Community Creator

From cashier to creator, Mary Jane “MJ” Cueto built Artita.DIY from a simple love for personalized keepsakes into a community-minded printing business. Guided by lessons from her years with Shell and training from PSFI’s Shell LiveWIRE, MJ now turns creativity into livelihood while sharing skills with others. Her story shows how empowerment grows when learning is passed on and opportunities are created close to home.

Calapan Community Celebrates Growth and Resilience with PSFI’s Culmination Day

With the support of Shell Pilipinas Corporation, Pilipinas Shell Foundation, Inc. (PSFI) marked its 2025 Culmination Day in Calapan City, celebrating local enterprises, advocates, and partners driving community empowerment. The event showcased inspiring stories of entrepreneurship through Shell LiveWIRE, road and community safety through BiyaHero and RESCUE, and sustainability through mangrove planting and coastal cleanup activities.

From livelihood grants to volunteer-led initiatives, the celebration embodied PSFI’s mission of sama-samang pagtulong, sabay-sabay na pagsulong—a reminder that progress takes root when communities, partners, and advocates move forward together.

Building Roots, Not Just Roads: PSFI and TBDI Forge Partnership for Aeta Community in Sacobia

Pilipinas Shell Foundation, Inc. (PSFI) and Thaison Builder and Developer Inc. (TBDI) have partnered to uplift Aeta communities in Sacobia through the Roots to Shoots Light: Community Nutrition and Resilience Project. The initiative strengthens nutrition, food security, clean water and energy access, and sustainable livelihoods in Bamban, Tarlac, and Mabalacat City, Pampanga.

With TBDI’s ₱3-million support, PSFI is building not just infrastructure but lasting roots of resilience through feeding programs, solar home kits, agricultural training, and community-based food hubs.

Jomel’s Journey to Heal and Serve through the Medical Scholarship Program

A first-generation college graduate from Davao City, Jomel Marteja’s dream of becoming a doctor began with curiosity and grew into a calling to heal. Now a Medical Scholarship Program (MSP) scholar at Davao Medical School Foundation, he is determined to bring healthcare closer to his community and inspire others to pursue their own dreams with hope and perseverance.