PSFI launched the Road Safety program in 2007 to increase Filipino drivers’ knowledge and skills in defensive driving and commuters’ and pedestrians’ awareness in proper road conduct and behavior. The workshops include the following modules: Our Roads, Pedestrian Safety, Commuter Safety, Bicycle Safety, General Road Conduct, and Motorcycle Safety. These are conducted in communities and schools within various provinces.

Today, the program has been merged to Pilipinas Shell’s BiyaHERO (Be-a-Hero) Campaign, a partnerhship with the European Chamber of Commerce of the Philippines (ECCP), the Automotive Association of the Philippines (AAP), and the Philippine Global Road Safety Partnership (PGRSP) to advocate for more cooperation between the private and public sectors in making the nation’s roads safer for Filipinos.