Stories of inspiration

Mapping Hope: Geotagging Fish Aggregating Areas for Fisherfolk in Cagayan de Oro

On August 15, 2025, the fisherfolk communities of Barangays Puntod and Macabalan in Cagayan de Oro joined forces with key government agencies and Pilipinas Shell Foundation, Inc. (PSFI) in a geotagging activity that identified suitable sites for the installation of payaos or fish aggregating devices.

The activity was built on months of dialogue and collaboration. It began with a pakighinabi (community dialogue), where fisherfolk voiced a wide range of concerns—including the alarming decline in fish catch. To respond, PSFI and partners convened a series of focused consultation meetings that zeroed in on solutions specific to payaos. These sessions drew on policy expertise, technical insights, and digital mapping to carefully chart the next steps.

Representatives from the Philippine Ports Authority, Philippine Coast Guard, Bureau of Fisheries and Aquatic Resources, Maritime Police, Agricultural Productivity Operations Office, Harbor Pilot, Northern Mindanao Import Facility (NMIF), and PSFI came together to support the initiative.

The geotagging activity then confirmed safe and strategic sites for payaos, ensuring they were located away from navigational routes to avoid risks to maritime traffic and to secure operational efficiency.

By enhancing fish aggregation, the payaos are expected to increase fish stocks, enabling fisherfolk to catch more, sell more, and ultimately earn more. Beyond income, the devices also represent a sustainable approach to fishing that safeguards marine resources for future generations.

“This is more than just about placing markers in the sea,” shared one community representative during the activity. “It is about reclaiming hope for our families and our livelihood.”

This project exemplifies how collaboration fuels success, showcasing the power and impact of strong partnerships. With PSFI, Shell companies in the Philippines (SciP), local fisherfolk, and government agencies working hand-in-hand, the initiative reflects a shared commitment to community resilience, safety, and sustainable fishing practices.

Through digital mapping, policy dialogue, and on-the-ground collaboration, the fisherfolk of Puntod and Macabalan are not just being given tools—they are being given renewed confidence that their way of life can thrive in harmony with both nature and modern maritime demands.

Related stories:

A Dream Finally Flows: Safe Water Reaches Sitio Kaging

A long-held dream has become a reality for families in Sitio Kaging, Bamban, Tarlac, as a new community water system brings safe and reliable water to 36 families, benefiting more than 120 individuals. The milestone was achieved through the Roots to Shoots Light Program and the collective efforts of the community and its partners.

A Mother Begins Again: Jocelyn Returns to School at 50

At 50, solo mother of six Jocelyn Enfermo returned to school through the Medical Scholarship Program (MSP) and completed her caregiving training. With new skills and renewed hope, she is ready to begin again and build a more secure future for her children.

The Bridge to What’s Possible: Mich’s Journey of Believing in People

Five years into her journey with PSFI, Michelle Jeanne “Mich” Calica has learned that meaningful development begins with believing in people. As Program Coordinator for Roots to Shoots/Nutrition, she helps connect communities to opportunities that strengthen nutrition, livelihoods, and resilience, while recognizing that the potential to create lasting change ultimately belongs to the people themselves.

Bloomberry Cultural Foundation and Pilipinas Shell Foundation celebrate 100 caregiver graduates, with 99 earning NC II certification

One hundred caregiver scholars celebrated a major milestone as 99 earned their Caregiving NC II certification through the Medical Scholarship Program–Technical Vocational Course. Supported by BCFI and implemented by PSFI, the program equips aspiring caregivers with technical skills, professional readiness, and values grounded in compassion, integrity, and service.