Stories of inspiration
#MOVINGFURTHER:
A CELEBRATION OF 40 YEARS OF PROGRESS
Oct 14, 2022
In August 1982, PSFI was established to help the country’s out-of-school youth and uplift the lives of Filipinos. 40 years later, with the expansion of programs into 6 thematic areas aligned with the United Nations Sustainable Development Goals, the good work continues.
What started as a noble dream with just 2 programs and 7 staff members has since grown into a foundation with over 30 programs and almost 200 staff.
2022 marks the Foundation’s 40th year of supporting Filipino communities. Together with partners who share the decades-long mission of empowering communities to become responsible and productive members of society, PSFI has continued to deliver positive social impact, innovate new programs, and overcome challenging times to help bring the vision of a better, inclusive, resilient, and empowered Filipino society to life.
To celebrate this momentous occasion, PSFI recognized the efforts, commitment, and perseverance of those who have helped deliver successful programs, as well as those who helped make the Foundation what it is today.
The celebration started early this year by launching the ‘40 stories for 40 years’ campaign where a spotlight is given to the inspiring stories of beneficiaries. This was followed by a celebratory caravan that took the Foundation’s anniversary to 8 different locations in the Philippines. These community celebrations included a variety of activities filled with elements that captured the essence of bringing joy to partner communities, especially those that the Foundation works with.
Each celebration recognized local partners who were instrumental to the success and implementation of programs in their location. A localized exhibit also talked about existing and legacy programs in each site to help attendees know about the rich history between PSFI and their locality. Booths managed by beneficiaries themselves were also opened for attendees to explore and experience the fruits of PSFI programs, promoting products that have been created and improved through the Foundation’s upskilling opportunities.
BATANGAS
The Community Celebrations were kicked off in Batangas, where a ribbon cutting ceremony officially marked the start of the Foundation’s anniversary celebration. An excited crowd welcomed the inaugural event and cheered alongside the recognition of 15 stakeholders of PSFI’s programs in the area. Booths were also opened for the first time, showcasing products that are proudly pinoy. Among the booths present were the Shell LiveWIRE market, which featured products made in partnership with local MSMEs including Batangas’ very own SIMCO and their Simply Care line.
PILILLA
In Pililla, the community celebration was filled with lively music, games, and a welcoming crowd. The community welcomed PSFI’s celebration with open arms, participating in a variety of fun activities prepared just for them. PSFI also had a taste of the amazing kitchen skills of the partners in Pililla through an exciting cooking contest where participants dished out healthy and delicious meals that wowed the judges and the guests.
PALAWAN
Smiles and applause continued throughout the Palawan community celebration. The week-long celebration filled with learning sessions, activities, and games was integrated with the famous Baragatan Festival. There were several booths featuring products from PSFI’s partner farmers, environment conservation efforts, and free HIV and malaria testing supported by the Foundation’s Global Fund programs. Here, PSFI also recognized 211 partners and stakeholders who were key contributors to the success of our programs, especially in a site where they have been present for over 2 decades. Guests were also entertained by the Sining Palawan Dance Troupe who graced the stage with multiple cultural performances.
TAGBILARAN
Partners and beneficiaries were in attendance at the Tagbilaran community celebration. The two-day event was filled with activities, learning sessions, free HIV testing and booths with products from PSFI’s local partners. Included here were Shell LiveWIRE, SKIL, and NXplorers. A full display of masterpieces created by local artists were on also put on display from the “Waste-to-Art” initiative, wherein young local artists were encouraged to use wastes found along coastal areas to help raise awareness on the harmful effects of pollution.
Mayor Cajes-Yap also took part in the celebration, expressing her eagerness to working together with PSFI in helping citizens of the city, “I would like to manifest my support in all your (PSFI’s) future endeavors in Tagbilaran city. We are called the city of peace and friendship, so rest assured whatever you have planned for Tagbilaran in the coming years, you have my all-out support and you have also the support of the city hall family.”
PASACAO
BOMBON
The celebration in Camarines Sur continued in the municipality of Bombon. Similar to the celebration in Pasacao, the day was filled with exciting games, activities, and learning sessions for beneficiaries. A wide array of products from PSFI’s partner farmers were on display at the STF, IFBS, 3FP, and RTS booths. Prizes were given for those who participated in the cooking contest and raffle draw. The highly anticipated TikTok dance contest also took place, where young members of the community were encouraged to show their creativity in the form of dance while participating in the “Nutrition Month” themed challenge.
CAGAYAN DE ORO
In Cagayan De Oro, the community celebration had an aspect of learning to it. In the morning, attendees were invited to participate in a live BiyaHERO training. After lunch was served and everybody had hearty meals, the program went on ahead with recognizing stakeholders that helped PSFI programs in the locality. A special intermission performance by the City Hall Chorale serenaded attendees. The booths provided various services for the attendees, including free HIV testing. The Plastic Drive Booth, which collected plastic wastes in exchange for snacks, also made its debut here. The plastic wastes collected will be upcycled by PSFI’s Ecobrick Project, which provides livelihood opportunities in CDO by creating alternative construction materials from repurposed plastic.
TACLOBAN
As the final leg in PSFI’s community celebrations, Tacloban’s program was beautifully symbolic. The event took place alongside the graduation of a new batch of SKIL scholars. Attendees cheered on as the latest batch of scholars marched on stage for their graduation ceremony. Once more, stakeholders went on stage to be duly recognized for their efforts that led to the success of PSFI programs in Tacloban. Among the booths present here were the HIV information booth, the Plastic Drive booth, and the Shell LiveWIRE booth.
Marking the end of the series of community celebration, the Tacloban celebration filled everyone with happiness and served as a reminder to always look up towards a brighter future.
GRAND CELEBRATION
Every community celebration, online release, and activity from the start of the year, had been leading up to one big culminating activity: the Moving Further Grand Celebration. The Grand Celebration was a hybrid event that invited PSFI’s team, partners, and beneficiaries to celebrate the momentous occasion. The Grand Celebration was held last August 19 at the BGC Amphitheater.
The Post-it wall, which was taken through all 8 Community Celebrations, was also put-up. It showcased messages of encouragement and intent from people in partner communities and encouraged guests of the Grand Celebration to be a part of it as well. They were prompted to complete the statement “Para sa mas magandang kinabukasan, kaya kong…” to send out the message that everyone plays a part in moving the country further to a better future.
Come nighttime, the special program took place. The Grand Celebration recognized 40 partners who have made significant contributions in making a positive impact to the lives of Filipinos. Both the physical and virtual venue was filled with PSFI’s most valuable guests. Light refreshments were served to the guests while special performances entertained them.
Important members and guests were also invited to speak on their experience with PSFI. Romano Reyes, SAKA program alum who is now a successful pharmaceutical owner, shared how his experience forged him to now help those who were in his place before.
“May mga tinutulungan din akong mga anak ng magsasaka sa kanilang pag-aaral na walang kakayahan ang kanilang magulang na sila’y tulungan, katulad ng ginawa ng PSFI sa aming out-of-school youth na binigyan ng tiyansa na mabago ang buhay, ang kinabukasan.” Romano shared.
The booths and exhibit continued until Day 2 of the celebration.
Smiles and gratitude were never short at any given point in time, and PSFI was glad to share this moment with the people who were part of achieving 40 years of progress.
PSFI expresses their gratitude to all the partners, stakeholders, and beneficiaries who not only made the journey of reaching 40 years possible, but also helped make each program effective and successful. Their partners truly are the core of this event, and the Foundation hopes that this event further solidifies the bond they share with everyone.
With so much that’s taken place in the last 4 decades, PSFI had adapted and improved the way the programs are delivered to partner communities. Looking ahead and moving further, the Foundation aims to continue the good work until the sustainable goals that everybody is working to achieve becomes a reality.
Related stories:
43 Years of Transforming Lives: Honoring Bravery in the Fight Against Malaria
In 1999, Palawan faced one of its deadliest threats: malaria. What began as the Kilusan Ligtas Malaria (KLM) program soon grew into the Movement Against Malaria (MAM)—a nationwide fight led by communities, health workers, and partners who embodied the spirit of maiseg, or bravery.
Today, with 60 provinces declared malaria-free, we celebrate not only the milestones but also the courage, compassion, and collaboration that continue to save lives.
43 Years of Transforming Lives: The PSFI Poster That Changed Mario’s Life
In 1983, Mario Dimaano was a young student from Batangas struggling to pay for school while working as a jeepney conductor. One day, he spotted a Pilipinas Shell Foundation, Inc. (PSFI) poster about the Sanayan sa Kakayahang Industriyal (SKIL) Scholarship—an opportunity that changed his life.
Through SKIL, Mario studied at TESDA’s Basic Machine Shop program, gaining skills and hope for a brighter future. Despite challenges, he persevered with tibay—a Batangueño word for strength and resilience—and eventually built a stable life abroad for his family.
Today, his story reflects PSFI’s 43-year mission to empower communities, nurture resilience, and create opportunities for generations to come.
43 Years of Transforming Lives: Advancing Health for All
For 43 years, Pilipinas Shell Foundation, Inc. (PSFI) has lived its mission of safeguarding life. Rooted in the Chavacano word Vida, we continue to protect health, nurture resilience, and uplift communities nationwide.
Through programs like PBSR, PROTECTS, and PROTECTS UPSCALE, PSFI has expanded HIV services across the country—advancing human rights in Zamboanga, opening the first community HIV center in Palawan, and strengthening local responses in Batangas.
More than a program, PSFI’s HIV response is a lifeline that safeguards life, health, and hope.
Lighting the Way Forward: PSFI, PhilDev, and Shell Empower Future Leaders Through 5-Day Leadership Camp
From August 4 to 8, 2025, Shell, PhilDev, and Pilipinas Shell Foundation, Inc. (PSFI) hosted a five-day leadership camp in Manila for Shell-PhilDev scholars. The program blended mentoring, skills-building, and sessions on AI, diversity, and energy transition, preparing scholars to lead with purpose.
With guidance from Shell leaders and PhilDev mentors, scholars left the camp with knowledge, courage, and a stronger community—ready to shape a more sustainable future for the Philippines.
Empowering Filipino Start-Ups: Shell LiveWire 2025 Showcases Innovation and Partnership
Shell LiveWire 2025 gathered Filipino entrepreneurs, industry experts, and partners for a full-day Progress Review Session at The Finance Center in Taguig City. The event featured learning sessions on AI, B2B product design, and procurement opportunities, alongside showcases from five innovative start-ups: Pili AdheSeal, Agridom, Greentech Ecobooster PH, Nascent Technologies, and Verra Bella Enterprises.
The gathering highlighted Shell and PSFI’s commitment to strengthen local enterprises through mentorship, capacity building, and market linkages. It also celebrated Filipino resilience and ingenuity, with Roma recognized among Shell’s global Top Ten Innovators 2025.
The program continues with the Final Pitch Day on September 2 at the Echelon Philippines Conference, where the next wave of Filipino innovators will take the stage.
Honoring Dreams and Dedication: STEP and STLC Scholars Graduate in Batangas
Sixty-three scholars under PSFI’s STEP and STLC programs marched proudly at Batangas State University, marking a milestone of resilience, growth, and achievement. Supported by Shell Pilipinas Corporation and the Shell Import Facility Tabangao, these graduates not only gained access to education but also leadership training, mentorship, and life skills that prepare them for the future. Their stories reflect how PSFI’s four-decade commitment to education continues to transform lives, uplift communities, and build the nation’s next generation of leaders.