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PSFI’s Roots to Shoots Wins Most Outstanding CSR Collaboration Project at 2025 LCF CSR Guild Awards; IFBS Program Named Finalist in Enterprise Development

July 8, 2025

Pilipinas Shell Foundation, Inc. (PSFI) was recognized at the 2025 League of Corporate Foundations (LCF) CSR Guild Awards for two of its flagship programs. Roots to Shoots was awarded Most Outstanding CSR Project in Collaboration, while the Integrated Farming Bio-System (IFBS) Training Program was honored as a finalist in Outstanding CSR Project in Enterprise Development. These distinctions reflect PSFI’s ongoing commitment to delivering inclusive, community-driven solutions that create long-term, sustainable impact across health, livelihood, and development sectors.

Roots to Shoots: Collaboration That Creates Ripples of Change

After being submitted for the third time, Roots to Shoots finally received the highest honor in the collaboration category. This recognition affirms the program’s deep and measurable impact through strong partnerships and meaningful community engagement.

In her acceptance speech, Pam Castro, Program Manager of Roots to Shoots, highlighted what the award truly represents:

“This award is not just our achievement. It reflects the collective effort of our partners, the communities we work with, and our shared agenda to bring about continuous sustainable change.”

She extended her gratitude to PSFI’s partners, including Metrobank Foundation (funding partner), Manila Water Foundation (delivery partner), Bloomberry Cultural Foundation, Inc., Clark Development Corporation, World Vision Development Foundation, National Commission on Indigenous People, and the local government units of Camarines Sur, Pampanga, and Tarlac.

Launched in 2021, Roots to Shoots addresses malnutrition and poverty through a convergence approach that integrates Maternal and Child Health, Food Security and Livelihood, and Water, Sanitation, and Hygiene (WASH). Its interventions target the crucial first 1,000 days of a child’s life while strengthening household resilience through livelihood and nutrition support.

RTS 2024 Milestones:

35 children achieved normal weight or gained at least 900 grams
197 caregivers completed Go Baby Go parenting sessions
86 pregnant mothers received First 1,000 Days seminars and Buntis Kits
222 caregivers completed home gardening training
95 home gardens established, producing over 3,443 kilograms of vegetables
286 farmers trained under IFBS and received farm inputs
Two static water tanks installed in Bamban
Construction of one deep well facility commenced in Sitio Burog, San Vicente
Formation of a WASH group to sustain sanitation infrastructure

Castro emphasized that Roots to Shoots is more than a program. It is a model of inclusive, community-led action.

“This also demonstrates inclusiveness in nutrition, as it ensures equitable access and culturally sensitive approaches to solving malnutrition.” She concluded with PSFI’s rallying call: “Sama-samang pagtulong, sabay-sabay na pagsulong.”

IFBS: Empowering Farmers and Growing Enterprises

Recognized as a finalist for Outstanding CSR Project in Enterprise Development, PSFI’s Integrated Farming Bio-System (IFBS) Training Program equips smallholder farmers with practical, systems-based skills in sustainable agriculture.

Conducted at the Shell Training Farm in Bombon, Camarines Sur, the program promotes agro-entrepreneurship, soil and waste management, crop and animal production, and inclusive leadership. It also places emphasis on empowering women and Indigenous Peoples to lead agri-enterprises in their communities.

IFBS 2024 Highlights:

1,432 farmers trained in climate-smart, sustainable agriculture
₱4.73 million in additional income generated by farmer groups
48.27 hectares of land revitalized
Creation of community enterprises such as LAWPA (a women-led swine group), S-TIPFA (an Indigenous vegetable farm), and PHVCPA (integrated crop-livestock model)

By aligning with national policies and fostering local ownership, IFBS continues to help rural communities build long-term economic resilience.

A Testament to Convergence and Community Leadership

PSFI’s recognition at the 2025 LCF CSR Guild Awards is more than a celebration of program success. It is a reflection of what is possible when the government, private sector, and communities work together for inclusive and sustainable development. From improving child nutrition to scaling agri-enterprises, PSFI continues to create ripples of change by turning shared values into collective action.

Shell LiveWIRE, through Pilipinas Shell Foundation, Inc. (PSFI) and Shell Pilipinas Corporation
, strengthens sustainable livelihoods in Cagayan de Oro City through the successful deployment of three payaos in Macajalar Bay, empowering local fisherfolk with safer and more sustainable fishing opportunities through community collaboration, capacity building, and responsible fisheries management.

Roots to Shoots: Pasacao 2.0 Helps Mothers Build Sustainable Livelihoods

Through the Roots to Shoots (RTS) Pasacao 2.0 Program and with the support of Metrobank Foundation, Pilipinas Shell Foundation, Inc. (PSFI) officially opened the SONATA stitching and sewing production facility in Pasacao, Camarines Sur. The initiative aims to empower mothers and families by providing sustainable livelihood opportunities, technical skills training, and long-term enterprise development support for the community.

Roots to Shoots Empowers 37 Mothers and Caregivers Through Home Gardening Training in Sacobia

The Roots to Shoots (RTS) program trained 37 mothers, caregivers, and pregnant women in Sacobia in practical home gardening to support nutrition and food security. Through hands-on sessions and starter kits, participants learned how to grow their own vegetables using organic and climate-responsive techniques. The initiative empowers families to improve their diets while building resilience at the household level.

Chasing Zero: How PSFI and Partners are Turning the Tide Against Malaria

As the Philippines moves closer to eliminating malaria, a focused push in Palawan is driving the country’s final mile toward zero cases. Through the Global Fund Movement Against Malaria program, implemented by Pilipinas Shell Foundation, Inc. (PSFI) with national and local partners, significant gains have been achieved, including a 78% drop in indigenous cases in 2025 and zero reported deaths.

With 74 out of 82 provinces now malaria free, efforts are concentrated on reaching remote and underserved communities through targeted testing, treatment, and prevention strategies. Backed by strong partnerships and community driven approaches, the country is on track to achieve zero malaria in Palawan by 2026 and nationwide elimination by 2030.

BiyaHERO: PSFI Strengthens Road Safety Awareness Among Young Learners in Cagayan de Oro

PSFI, together with Shell Pilipinas Corporation and the Roads and Traffic Administration, strengthened road safety awareness among young learners in Cagayan de Oro through its BiyaHERO program. Through hands-on simulations and real-world learning tools, 64 students and teachers gained practical skills to navigate roads safely, reinforcing the importance of early education in building safer communities.

Strengthening Foundations Through Partnership: PSFI at the STEM Kapihan Panel

Pilipinas Shell Foundation, Inc. (PSFI) joined industry and education leaders at the STEM Kapihan Panel to address urgent challenges in the Philippine education system. Highlighting the need to strengthen foundational learning, Executive Director Sebastian C. Quiniones Jr. emphasized the role of industry as a co-educator in shaping more relevant and effective learning experiences. Read the full story to learn how partnerships can help strengthen both learners and teachers.