Stories of inspiration

Shell LiveWire 2025: Growing Enterprises, Powering Possibilities

February 24, 2026

Through Shell LiveWire, implemented locally by Pilipinas Shell Foundation, Inc., entrepreneurship becomes more than a source of income. It becomes a pathway to stability, dignity, and long-term resilience.

For more than four decades globally, Shell LiveWire has championed enterprise development. In the Philippines, that commitment continues to translate into practical support for grassroots businesses and technology-driven startups. The result is a growing network of Filipino entrepreneurs who are building solutions for their communities and beyond.

2025 at a Glance: From Ideas to Enterprises

Between 2020 and 2025, Shell LiveWire supported 157 Community Enterprises and 26 Tech Startups nationwide.

In 2025 alone:

47 Community Enterprises were reached through the Community Enterprise Development Program
42 Community Enterprises received startup capital
5 Tech Startups were awarded equity-free grants through the Acceleration Program
10 sites nationwide were engaged, including Shell fenceline communities and open-category areas

Strengthening Grassroots Enterprises

From Palawan to Cagayan de Oro, the 2025 Community Enterprise Development Program localized Shell’s global enterprise framework to support community-based entrepreneurs.

Out of more than 100 applicants, 47 enterprises completed hybrid learning sessions covering:

Basic entrepreneurship
Accounting and financial management
Production and sales planning
Business plan development
Pitch refinement

Each entrepreneur presented before a panel of PSFI and Shell Pilipinas leaders. Grants were awarded based on feasibility, sustainability, innovation, and potential for job creation.

More than capital, participants gained structure. Mentorship helped turn passion into systems, and ideas into operational plans. For many, it was the first time their businesses were treated not just as side hustles, but as enterprises with growth potential.

Accelerating Innovation: Tech Startups Take the Stage

While grassroots enterprises strengthened local economies, the Acceleration Program spotlighted technology-driven innovation.

Implemented with Brainsparks, the program supported five promising tech startups in 2025. Participants underwent intensive mentoring, pitch sessions, and 18 learning modules before presenting at Echelon Philippines, a major tech business conference in the region.

Greentech Ecobooster emerged as Champion, receiving a ₱1 million equity-free grant. Other finalists, including startups focused on green adhesives, drone-powered agricultural solutions, sodium-ion battery technology, and food innovation, also received grants and national exposure.

These ventures reflect a shift toward climate-conscious and efficiency-driven innovation, demonstrating how Filipino founders are building solutions aligned with sustainability and energy transition goals.

Enterprises That Multiply Impact

Shell LiveWire’s long-term value is most visible in its alumni.

PHILIA, a 2023 cohort alumnus, connects smallholder farmers to improved markets. In 2024, it earned global recognition as a Top Ten Innovator for Social Impact.

Agro-DigitalPH, a 2021 Acceleration Program winner, now works with 2,000 farmers and supplies approximately 40 tons of vegetables to supermarkets through its farm-to-market model.

These enterprises show that growth does not stop after a grant is awarded. It compounds. It expands employment. It strengthens supply chains. It creates ripple effects that extend well beyond the original cohort.

Partnerships That Sustain Progress

Shell LiveWire operates through collaboration. In 2025, PSFI partnered with:

Local Government Units and livelihood offices
National agencies such as DTI, DOST, PESO, and TESDA
Private sector partners and innovation hubs

These partnerships ensured localized delivery, stronger mentorship ecosystems, and improved market linkages. The goal is not simply to launch businesses, but to sustain them.

Beyond 2025: Investing in Sustainable Growth

Looking ahead, the program remains focused on:

Deepening support for grassroots enterprises in host communities
Standardizing and strengthening training assets
Expanding acceleration pathways for technology-driven startups

Entrepreneurship is not only about profit. It is about creating dignified work, building resilient communities, and enabling Filipino innovators to design solutions for Filipino realities.

Every pitch refined. Every grant awarded. Every enterprise launched.

Shell LiveWire demonstrates that when preparation meets opportunity, impact grows.

With support from Bloomberry Cultural Foundation, Inc. (BCFI), Pilipinas Shell Foundation, Inc. (PSFI) is helping communities in Bamban, Tarlac grow more than vegetables through the Roots to Shoots SACOBIA Program by cultivating food security, healthier lifestyles, and hands-on learning through school gardens.

PSFI and SPC Support Brigada Eskwela Through Bayanihan Bulilit in Pasacao

Through the Bayanihan Bulilit initiative, Pilipinas Shell Foundation, Inc. (PSFI), Shell Pilipinas Corporation (SPC), and volunteers from the Shell Pasacao Terminal joined community partners to prepare Child Development Centers in Pasacao, Camarines Sur for the new school year. The collective effort provided learning materials, improved classroom facilities, and created better learning environments for 243 young learners.

Makulay Dahil Bahagi Ka: When Representation Opens Doors and Saves Lives

This Pride Month, PSFI celebrates Basha Cancillar, a community leader whose journey from a young volunteer to an HIV advocate is helping create safer, more inclusive spaces for people affected by and living with HIV. Through PROTECTS UPSCALE and partnerships with community organizations, Basha champions representation, dignity, and access to healthcare, proving that when people are seen, heard, and empowered, lives can be transformed.

More Than a Reunion: Celebrating Four Decades of the SKIL Legacy

More than four decades after receiving the opportunity to build their futures through the SKIL Program, alumni from Luzon, Visayas, and Mindanao came together to celebrate a legacy of transformation, achievement, and service. Their stories stand as a testament to the enduring power of education, skills development, and the belief that true success is measured not only by what we achieve, but by how we help others succeed.

Project PASA Strengthens Sustainability and Community Impact Through MOA Signing

Pilipinas Shell Foundation, Inc. (PSFI), Shell Business Operations Manila, and Shell Pilipinas Corporation formalized their partnership for Project PASA (Passing Along Sustainably used Assets), an initiative that gives used furniture, mobile devices, and equipment a second life. Through the partnership, pre-loved assets are redirected to underserved communities, advancing sustainability, circularity, and social impact by ensuring valuable resources continue creating opportunities where they are needed most.

Makulay Dahil Bahagi Ka: How Joan dela Cerna is Building a Future Rooted in Care

After years of working abroad to provide for her family, Joan dela Cerna returned home with a renewed determination to build a future closer to her children. Through the Medical Scholarship Program (MSP) supported by Pilipinas Shell Foundation, Inc. (PSFI) and Bloomberry Cultural Foundation, Inc. (BCFI), she is pursuing her dream of becoming a caregiver while balancing her roles as a mother, student, and breadwinner. Her story is a reminder that when people are given the opportunity to learn, grow, and contribute, they can create meaningful change for themselves, their families, and their communities.