Stories of inspiration

PSFI Among the Philippine Delegation at AIDS 2024 Conference in Germany

#PSFINews– PSFI Among the Philippine Delegation at AIDS 2024 Conference in Germany
 
Pilipinas Shell Foundation, Inc. (PSFI) PROTECTS-UPSCALE participated in AIDS 2024 at the 25th International AIDS Conference held in Munich, Germany. The PSFI team, representing the Philippines, was led by Dr. Loyd Norella, Dr. Stella Flores, and Jeri Abenoja, along with Atty. Mack Hale Bunagan of IDEALS.
PSFI Technical Integration Officer for Resilient and Sustainable Systems for Health (RSSH) and TB-HIV, and principal author Jeri Abenoja, R.N. presented their abstract titled ‘Innovative Approaches in HIV Outreach for the Transgender Population: A Case Study of the GLAM Project at Amos Tara Community Center.’
 
Mr. Jason Roque, Health Education and Promotion Officer IV of the Department of Health (Philippines) – Health Promotion Bureau, also delivered a presentation on the integration of the U=U (Undetectable = Untransmittable) messaging in health promotion interventions in the Philippines. Participants in the forum consist of individuals and organizations, convening to spread accurate information about U=U.
 
U=U is a public health campaign educating that people living with HIV who are on treatment and have an undetectable viral load, have ZERO risk of transmitting HIV to sexual partners. It aims to combat stigma, promote HIV treatment and prevention, and enhance the quality of care and support for those living with HIV.
 
AIDS 2024 aligns with PSFI’s ongoing efforts to raise awareness of HIV/AIDS-related issues. PROTECTS-UPSCALE is PSFI’s health and safety initiative, funded by the Global Fund, dedicated to addressing HIV/AIDS and contributing to the National HIV response in the Philippines.

Related stories:

A Mother’s Determination: Building Hope Through Roots to Shoots

hrough the Roots to Shoots Program in Sacobia, Editha Salazar transformed a small livelihood assistance package into a growing sari-sari store that now helps support her family, her children’s education, and her child’s ongoing therapy, proving how opportunity and determination can create lasting change.

Shell LiveWIRE Empowers Cagayan de Oro Fisherfolk Through Sustainable Payao Deployment in Macajalar Bay

Shell LiveWIRE, through Pilipinas Shell Foundation, Inc. (PSFI) and Shell Pilipinas Corporation
, strengthens sustainable livelihoods in Cagayan de Oro City through the successful deployment of three payaos in Macajalar Bay, empowering local fisherfolk with safer and more sustainable fishing opportunities through community collaboration, capacity building, and responsible fisheries management.

Roots to Shoots: Pasacao 2.0 Helps Mothers Build Sustainable Livelihoods

Through the Roots to Shoots (RTS) Pasacao 2.0 Program and with the support of Metrobank Foundation, Pilipinas Shell Foundation, Inc. (PSFI) officially opened the SONATA stitching and sewing production facility in Pasacao, Camarines Sur. The initiative aims to empower mothers and families by providing sustainable livelihood opportunities, technical skills training, and long-term enterprise development support for the community.

Roots to Shoots Empowers 37 Mothers and Caregivers Through Home Gardening Training in Sacobia

The Roots to Shoots (RTS) program trained 37 mothers, caregivers, and pregnant women in Sacobia in practical home gardening to support nutrition and food security. Through hands-on sessions and starter kits, participants learned how to grow their own vegetables using organic and climate-responsive techniques. The initiative empowers families to improve their diets while building resilience at the household level.

Chasing Zero: How PSFI and Partners are Turning the Tide Against Malaria

As the Philippines moves closer to eliminating malaria, a focused push in Palawan is driving the country’s final mile toward zero cases. Through the Global Fund Movement Against Malaria program, implemented by Pilipinas Shell Foundation, Inc. (PSFI) with national and local partners, significant gains have been achieved, including a 78% drop in indigenous cases in 2025 and zero reported deaths.

With 74 out of 82 provinces now malaria free, efforts are concentrated on reaching remote and underserved communities through targeted testing, treatment, and prevention strategies. Backed by strong partnerships and community driven approaches, the country is on track to achieve zero malaria in Palawan by 2026 and nationwide elimination by 2030.

BiyaHERO: PSFI Strengthens Road Safety Awareness Among Young Learners in Cagayan de Oro

PSFI, together with Shell Pilipinas Corporation and the Roads and Traffic Administration, strengthened road safety awareness among young learners in Cagayan de Oro through its BiyaHERO program. Through hands-on simulations and real-world learning tools, 64 students and teachers gained practical skills to navigate roads safely, reinforcing the importance of early education in building safer communities.