Stories of inspiration

Cultivating Sustainable Tourism in El Nido

Supported by: Edilberto Magpayo

El Nido is a top tourist destination known for its turquoise waters and white-sand beaches. But it also offers a different kind of beauty that isn’t known to many. Around 23 kilometers from the town proper is a seldom-explored 412-hectare mangrove forest located in Brgy. New Ibajay. Since 2018, the Dewil Eco-Mangrove Association (DEMA) has been safeguarding and facilitating ecotourism in the area.

Diomac “Ondo” Pable and Maria Eveleyn “Pinky” Maquilan-Pable

Diomac “Ondo” Pable and Maria Eveleyn “Pinky” Maquilan-Pable are the president and board director of DEMA, respectively. PSFI saw potential in their community to integrate tourism and environmental conservation by empowering locals to develop a Community-Based Sustainable Tourism (CBST) site. Eva Malabanan, who was the project officer at the time, helped them officially establish DEMA through the Turismo At Negosyo Dulot ng Ingat KAlikasaN (TANDIKAN) program.

Ondo, Pinky, and 18 other DEMA members eagerly participated in the water search and rescue (WASAR) training, environmental training, and mushroom, patis, and tinapa food processing that would empower and prepare them for their new CBST endeavor. They also received tools like life jackets, snorkeling gear, and kayaks. Beyond their gratitude for TANDIKAN’s tools and training, the couple shares their appreciation for Ms. Eva, who was the first to spark their love for the mangrove forest.

 

The Dewil Eco-Mangrove Tour officially opened in June 2019. They were gradually gaining visitors when the pandemic abruptly halted their progress. The couple continued to manage operations despite having no income or visitors for nearly two years, facing a dwindling number of DEMA members, and receiving judgment from other locals. Some even considered them foolish for toiling in their association without pay. 

Pinky and Ondo consider themselves fortunate that they can support their five children even without DEMA, as Pinky now continues to work as a high school teacher and Ondo sells fish for a living.

However, leading DEMA and protecting their environment is where they find fulfillment.

Ang naisip ko lang ay yung sinimulan na namin…‘yung purpose namin na mapanatili ang kalikasan. ‘Yan naman talaga ang goal namin. Hangga’t nandito pa kami, hindi namin sasayangin yung pagkakataon na proteksyonan talaga [ito],” Ondo asserts. 

With support from non-profit organizations, they continued learning and training to become better tour guides and stewards of the environment. Edong Magpayo, a PSFI project officer, also assisted them in registering their organization with the Department of Labor and Employment (DOLE). 

DEMA’s story shows how communities can flourish and become resilient when given the right resources and support. When asked how they kept the organization intact, Ondo replied, “Nagkakaisa kami. May iisang layunin na kikita kami na napu-proteksyunan namin ang environment.” Pinky and Ondo have observed that other local organizations typically last just one to two years. 

As tourism began opening up in 2022, DEMA sought more ways to improve their facilities and the experiences they offer visitors. They entered two separate float competitions and won a total of P30,000, which they used to buy uniforms for their members and renovate the DEMA office. 

 

The Dewil Eco-Mangrove Tour features are now being discovered by tourists, vloggers, and groups interested in experiencing their tour and activities. Their members are filled with renewed hope.

Ondo, Pinky, and other DEMA members are more than tour guides and CBST managers. They are also a vital source of traditional and indigenous knowledge. From the local history of mangrove species diversity to the ebbs and flows of the tides, these all translate to local knowledge that has crucial implications for community development and environmental conservation.

For instance, Pinky and Ondo are well aware of local issues related to mangrove cutting. Wood from mangroves makes the best-quality coal, so combined with rising fuel prices, many locals often turn to illegal mangrove cutting. Pinky hopes for their community to have alternatives to coal to prevent further mangrove loss.

With their success in overcoming the challenges of the last six years, DEMA has great potential to create an even bigger impact in the future. The group now has 30 new members and has garnered the interest of more tourists, non-profit organizations, and local governments. Ondo recounts some of the changes they have observed:

 

Noong na-establish na ang aming organisasyon, naitatak ng Pilipinas Shell Foundation ang kahalagahan ng mangroves…Dahil dito, naging aware ang mga tao. Ito rin ay nagdulot ng pagtigil ng pamumutol ng mga mangroves…Ngayon, meron pa rin pero kakaunti nalang ang gumagawa nito.

 

DEMA also initiated the first Bakawan Festival in El Nido in June 2022, where they celebrated local culture and planted around 5,000 mangrove saplings. They were keen on making this a regular event and hosted the festival in 2023 as well. They managed to have a memorable festival by celebrating indoors and bringing together both the private and public sectors, though the festivities were beset by heavy rains and flooding. 

DEMA members with the Filipina Bond Girl, Rachel Grant

The Dewil Eco-Mangrove Tour is beautiful, both visually and in spirit. Rather than being “untouched” or “unchanged” by man, it is a place that the local community has responsibly developed and does its utmost to protect from misuse. It offers all that ecotourism promises — conserving the environment, immersing in local culture, supporting communities, and discovering a different world. 

 

Photo from Dewil Eco-Mangrove Association Facebook Page

 

Ondo invites everyone to explore their mangrove forest, though DEMA will be careful to manage their guest numbers to ensure that environmental conservation comes first:

Iniimbita ko po kayo na pumasyal kayo dito sa El Nido. Hanapin niyo po yung New Ibajay, DEMA. Makikita niyo kung gaano kaganda ang aming mangroves. Iniisip din po namin na ‘di po talaga dapat magkaroon ng biglang daming tao, ‘yung kaya lang naming i-accommodate para hindi mapabayaan yung kapaligiran natin.

Pinky aspires to further develop their CBST and hopes that more organizations will also find the solidarity and empowerment they have in DEMA: 

Harinawa’y mag-bloom po ang Pilipinas Shell para mas marami pa ring matulungan. Hindi lang kami, [kundi] ibang panig ng Pilipinas, lalo na ang mga mahihirap na nangangailangan, mga pursigido na dedicated sa kanilang organisasyon.

 

#DewilEcoMangrove   #ElNido   #TANDIKAN   #FilipinoForward   #PilipinasShellFoundation

Related stories:

Roots to Shoots SACOBIA: Growing Food, Growing Futures in Bamban

With support from Bloomberry Cultural Foundation, Inc. (BCFI), Pilipinas Shell Foundation, Inc. (PSFI) is helping communities in Bamban, Tarlac grow more than vegetables through the Roots to Shoots SACOBIA Program by cultivating food security, healthier lifestyles, and hands-on learning through school gardens.

PSFI and SPC Support Brigada Eskwela Through Bayanihan Bulilit in Pasacao

Through the Bayanihan Bulilit initiative, Pilipinas Shell Foundation, Inc. (PSFI), Shell Pilipinas Corporation (SPC), and volunteers from the Shell Pasacao Terminal joined community partners to prepare Child Development Centers in Pasacao, Camarines Sur for the new school year. The collective effort provided learning materials, improved classroom facilities, and created better learning environments for 243 young learners.

Makulay Dahil Bahagi Ka: When Representation Opens Doors and Saves Lives

This Pride Month, PSFI celebrates Basha Cancillar, a community leader whose journey from a young volunteer to an HIV advocate is helping create safer, more inclusive spaces for people affected by and living with HIV. Through PROTECTS UPSCALE and partnerships with community organizations, Basha champions representation, dignity, and access to healthcare, proving that when people are seen, heard, and empowered, lives can be transformed.

More Than a Reunion: Celebrating Four Decades of the SKIL Legacy

More than four decades after receiving the opportunity to build their futures through the SKIL Program, alumni from Luzon, Visayas, and Mindanao came together to celebrate a legacy of transformation, achievement, and service. Their stories stand as a testament to the enduring power of education, skills development, and the belief that true success is measured not only by what we achieve, but by how we help others succeed.

Project PASA Strengthens Sustainability and Community Impact Through MOA Signing

Pilipinas Shell Foundation, Inc. (PSFI), Shell Business Operations Manila, and Shell Pilipinas Corporation formalized their partnership for Project PASA (Passing Along Sustainably used Assets), an initiative that gives used furniture, mobile devices, and equipment a second life. Through the partnership, pre-loved assets are redirected to underserved communities, advancing sustainability, circularity, and social impact by ensuring valuable resources continue creating opportunities where they are needed most.

Makulay Dahil Bahagi Ka: How Joan dela Cerna is Building a Future Rooted in Care

After years of working abroad to provide for her family, Joan dela Cerna returned home with a renewed determination to build a future closer to her children. Through the Medical Scholarship Program (MSP) supported by Pilipinas Shell Foundation, Inc. (PSFI) and Bloomberry Cultural Foundation, Inc. (BCFI), she is pursuing her dream of becoming a caregiver while balancing her roles as a mother, student, and breadwinner. Her story is a reminder that when people are given the opportunity to learn, grow, and contribute, they can create meaningful change for themselves, their families, and their communities.