Stories of inspiration
Shell Philippines and JNJ Industries’ ‘Project COCONUT’ launches its first COCO Hub in Unisan, Quezon
May 3, 2019
In Philippine agriculture, the coconut industry is known to be one of the most dominant across many farming sectors. According to the Philippine Coconut Authority (PCA), of the country’s 12 million hectare farmlands, 3.1 million is devoted to coconuts; not to mention, 68 out of the 79 provinces are coconut areas. These numbers do not only prove the supposed infallibility of the industry, but it also shows how countless families depend on this as their main source of income.
Unfortunately, recent data indicates that the average farm-gate price of copra has decreased by almost 60% in the last year, from P38.50 to P15.52 per kilo (PCA, December 2018). This has caused triple the struggles to make ends meet for millions of coconut farmers and their families. Not only is it difficult for them to fasten up the planting and harvesting process (each tree only bares 40-120 nuts per year, depending on the type of seed planted), but they are grappling to find ways to trade them for reasonable costs too.
With the intention of finding sustainable livelihood methods for various communities all over the country, Pilipinas Shell Petroleum Corporation (PSPC), through its social arm, Pilipinas Shell Foundation Inc. (PSFI), and in partnership with JNJ Oil Industries Inc., launched Project COCONUT last November 2018.
The COllaboration for COconut Productivity and NUrturing Farmers’ Trade (COCONUT) Sustainable Livelihood Program, or Project COCONUT, is an initiative to work with farmers in improving their lives through the increase of their income. Since its launch late last year, the program has already established a cooperative and has conducted a series of trainings in farm management and innovative income opportunities using different coconut processing methods.
As part of its advancements, Project COCONUT launched its first ever COCO Hub Facility in Ilayang Kabulihan, Unisan, Quezon on April 22, 2019. The COCO Hub Facility serves as the farming community’s venue to process coconuts into more profitable material. PSPC, JNJ Industries, PCA and the local farming cooperative commits themselves to the 3-year program (and beyond) and expresses their positive anticipation for its results.
During the inauguration, PSFI Executive Director Sebastian Quiniones emphasizes on the collaboration between the various entities as key to the projects’ success. He ensures the farmers that the foundation is truly dedicated to the partnership, “Ang partners ay andito para tumulong, at patuloy namin susubukan na makatulong gumawa ng dagdag pang mga programa. Patuloy nating pagaaralan sama-sama ang mga pangangailangan at kalakasan ninyo, kasi ang gusto namin ay sa tuwing pumapasok ang PSFI sa isang komunidad, hindi lamang kami dumadating at umaalis. Naniniwala kami na dapat magkakasama natin tinatahak ito.” (The partners are here to help, and we will continue to try helping through the creation of more programs. We will continue to study the needs and strengths of your community together, because what we want is for PSFI to not only come and go from communities. We believe that we should take on this together.)
JNJ Oil Industries VP for Sales and Marketing, Ryan Jervis Jao, tells the story of how their company came up with the idea of making Project COCONUT their CSR project a couple of years ago, “Ang industriyang ito ay parang bahay na nangangailangan ng matibay na pundasyon, at para sa amin, ang pundasyon na ito ay kayo– ang farmers. At upang mas pagtibayan pa ito, sa inyo kami direktang makikipagtrabaho.” (This industry is like a house that needs a strong foundation, and for us, this foundation is you– the farmers. And to further strengthen this, we want to work with you.) He also goes on to say that his team believes in the farmers and this project greatly that they are not only committing to the first 3 years of its implementation, but they are pledging to continue the collaboration way beyond.
As part of the launching program, the farmers were given the chance to take a quick look and feel of their new income-generating facilities. JNJ workers did a quick sample of the use of the first four (4) machines that produced coconut beads for jewelry as the farmers eagerly watched and tried these out. Trainings and discussions on the production and trade of the beads are to be conducted subsequent to the inauguration.
Farmers of Unisan, Quezon showed their enthusiasm for this new way of earning income and continuously thank their partners for the support. Ray John Belleza, the Chairman of Unisan Atimonan Cocofarmers Cooperative shared the process of being able to reach this point of accomplishment as a community, “Magkakaiba po ang response ng mga farmers dito, dahil syempre yung iba ay nanggaling na sa ibang cooperative at nabigo lang. Pero positibo po talaga ang tingin namin sa project na ito dahil tinutulungan po kami ng LGU, ng Shell at ng JNJ ng 100%.” (Farmers have different responses because of course, some already came from cooperatives that only failed. But we are truly positive about this new project because the LGU, Shell and JNJ helps us 100%).
Sources:
https://www.shell.com.ph/media/media-releases/2018-media-releases/is-cocodiesel-the-answer-to-the-prayers-of-filipino-farmers.html
Project COCONUT launched in Quezon
https://news.mb.com.ph/2018/06/06/project-coconut-launched-in-quezon/
101 Reasons to Use Coconut
https://www.choosephilippines.com/specials/lists/243/coconut
Copra prices continue to tumble
https://business.inquirer.net/261977/copra-prices-continue-to-tumble
Related stories:
Roots to Shoots SACOBIA: Growing Food, Growing Futures in Bamban
With support from Bloomberry Cultural Foundation, Inc. (BCFI), Pilipinas Shell Foundation, Inc. (PSFI) is helping communities in Bamban, Tarlac grow more than vegetables through the Roots to Shoots SACOBIA Program by cultivating food security, healthier lifestyles, and hands-on learning through school gardens.
PSFI and SPC Support Brigada Eskwela Through Bayanihan Bulilit in Pasacao
Through the Bayanihan Bulilit initiative, Pilipinas Shell Foundation, Inc. (PSFI), Shell Pilipinas Corporation (SPC), and volunteers from the Shell Pasacao Terminal joined community partners to prepare Child Development Centers in Pasacao, Camarines Sur for the new school year. The collective effort provided learning materials, improved classroom facilities, and created better learning environments for 243 young learners.
Makulay Dahil Bahagi Ka: When Representation Opens Doors and Saves Lives
This Pride Month, PSFI celebrates Basha Cancillar, a community leader whose journey from a young volunteer to an HIV advocate is helping create safer, more inclusive spaces for people affected by and living with HIV. Through PROTECTS UPSCALE and partnerships with community organizations, Basha champions representation, dignity, and access to healthcare, proving that when people are seen, heard, and empowered, lives can be transformed.
More Than a Reunion: Celebrating Four Decades of the SKIL Legacy
More than four decades after receiving the opportunity to build their futures through the SKIL Program, alumni from Luzon, Visayas, and Mindanao came together to celebrate a legacy of transformation, achievement, and service. Their stories stand as a testament to the enduring power of education, skills development, and the belief that true success is measured not only by what we achieve, but by how we help others succeed.
Project PASA Strengthens Sustainability and Community Impact Through MOA Signing
Pilipinas Shell Foundation, Inc. (PSFI), Shell Business Operations Manila, and Shell Pilipinas Corporation formalized their partnership for Project PASA (Passing Along Sustainably used Assets), an initiative that gives used furniture, mobile devices, and equipment a second life. Through the partnership, pre-loved assets are redirected to underserved communities, advancing sustainability, circularity, and social impact by ensuring valuable resources continue creating opportunities where they are needed most.
Makulay Dahil Bahagi Ka: How Joan dela Cerna is Building a Future Rooted in Care
After years of working abroad to provide for her family, Joan dela Cerna returned home with a renewed determination to build a future closer to her children. Through the Medical Scholarship Program (MSP) supported by Pilipinas Shell Foundation, Inc. (PSFI) and Bloomberry Cultural Foundation, Inc. (BCFI), she is pursuing her dream of becoming a caregiver while balancing her roles as a mother, student, and breadwinner. Her story is a reminder that when people are given the opportunity to learn, grow, and contribute, they can create meaningful change for themselves, their families, and their communities.